The point of this blog is to demonstrate How different methods of persuasion work.
We used methods of classical conditioning, intensity, repetition, and subliminal messaging.
Our History of Leather skin post was to demonstrate intensity. It was the only post in which we enlarged any text and even used social cues such as a warning label.
Our Technological fixes showed the variety of ways in which people use sunscreen as a form of sun protection.
Our Social Engineering post showed how Copertone used ads to permeate popular culture, also it paired their product with things people like. ie the cute little doggie, and the child
Our Classic post we used classical conditioning by pairing a brand of sunscreen with attractive people
Our use sunscreen post implemented the technique of repetition as a way of getting people to alter their behavior
Our Subliminal messaging post was an image of sunblock underneath a smiley face so that after viewing it one might be more predisposed to think of sunscreen in a positive light
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