Our Dr. Razavi post was an example of us having an expert and as credible communicator. So that when people read what she thought they would be more inclined to follow her lead.
Our New Regulations post was a complex two sided message that was aimed to appeal to central route processing. By explaining the new regulations we showed how new sunscreens are regulated and proven to increase protection against skin cancer. This is supposed to inturn make people think about using sunscreen on a more regular basis.
Our will Farrell post was an example of using a celebrity to attract and distract the viewer so that they are more likely touse the product in question
The post in which we showed sunburns and offered sunscreen as a simple way of eliminating the danger was our fear inducing message.
finally the image based post which chowed very severe burns and at the bottom suggested wearing sunscreen was our distraction based message. It is hard to not look at the images so the viewer spends more time looking at the burn and at the end is left with the message... use sun screen
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