Our Dr. Razavi post was an example of us having an expert and as credible communicator. So that when people read what she thought they would be more inclined to follow her lead.
Our New Regulations post was a complex two sided message that was aimed to appeal to central route processing. By explaining the new regulations we showed how new sunscreens are regulated and proven to increase protection against skin cancer. This is supposed to inturn make people think about using sunscreen on a more regular basis.
Our will Farrell post was an example of using a celebrity to attract and distract the viewer so that they are more likely touse the product in question
The post in which we showed sunburns and offered sunscreen as a simple way of eliminating the danger was our fear inducing message.
finally the image based post which chowed very severe burns and at the bottom suggested wearing sunscreen was our distraction based message. It is hard to not look at the images so the viewer spends more time looking at the burn and at the end is left with the message... use sun screen
Monday, January 16, 2012
Fear
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People are burned every day by powerful sun
rays, often resulting in painful red skin.
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Use sunscreen or your skin will turn red and
blister.
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Re-apply sunscreen to reduce the chance of sun
burn and possibly save your life.
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It’s easy to put on sunscreen every time you’re
in the sun, use the buddy system.
New Regulations
I recently read an article which discusses the new regulations placed on sunscreen companies. Previously people not using sunscreen could say that there are no guarantees and that although they offer a variety of different kinds, how can i even tell which ones do that they say they do. The new regulations put a stop to that. Now sunscreens must pass an FDA test to make sure they protect againt a "broad spectrum" for protection against uv A and uv B rays. Also those that pass the test must have an SPF of 15 or higher in order to claim that the reduce the risk of skin cancer or sun aging. The new regulations also protect against false water proof claims. Apparently they are not water proof only water resistant and the sunscreens that are not water resistant have to write on their label an advisement to wear water resistant sunscreen if in water or excessive sweating is a factor.
Click here to read the full article
Click here to read the full article
Dr. Razavi
Believes in sunscreen so much that she started her own blog to inform and hopefully reach people about the dangers of not wearing sunscreen
click here to view what she has to say
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